I Like It On The...

Truth be told, I like it if it is impactful and raises money. Wait. That came out wrong.

I have a problem. And I know it isn't going to be popular since I know it is easily misinterpreted and I know my rants can sound attacking of specific people. It's not intended to be. But my problem isn't with individuals. It is with the entire construct.

1. The bra meme of February 2010 was about our breasts. This one? Not so much the "I Like It" campaign, except in as much as our breasts are sexualized. But this coy tee-hee thing seems to dilute the seriousness of cancers (breast and otherwise).
2. It does not connect to ACTION. Not "TEXT HAITI TO WYCLEF TO HELP" and not "I did a self-exam today, you should too". So awareness. Great. Now what? 
3. Breast cancer as being the domain of women is particularly irksome to me. When a man gets prostate cancer, it impacts the women in his life. Likewise breast cancer. So why hide it from men?
4. It doesn't spread awareness of broader issues about women's health or even about little known issues with breast cancer and health.

It's important to focus on women's health and on breast cancer. Absolutely. But if "they" want to raise awareness, why not raise ACTION alongside?

Now. Go get your mammograms. Or ask your wife if she's made hers.