What I Do For Work

I really do work! I work hard and furiously and then stop. And I sometimes have trouble explaining in a school drop off kind of way - exactly what I do. I get kind of flustered and I either undersell (I am in digital marketing) or I over-describe and go into some weird and lengthy discussion about inventions and curriculum and PR.

I'm in marketing, specifically, digital marketing and social media to families. Which is why I am always fiddling with things like Foursquare and Facebook and Twitter. It's why I have 2000 fan pages I "like" and those pages include things like Dove products, X-Prize, Hand Washing, and IBM. It is also why I can tell you who invented Braille and Igor Sikorsky's age when he did his initial drawing of the helicopter. And don't forget my extensive knowledge of the homeschooling world, complete with a breakdown of motives behind homeschooling and the regional differences in implementing and monitoring homeschoolers.


I do a lot of new business development, coming up with concepts for how we can help corporations connect with families through schools while actually making a positive impact on kids. We have a free overarching Inventive Thinking curriculum guide for K-12 teachers, with a focus on 3-5th graders. We then take that curriculum and develop supplemental educational materials for schools. "We develop customized print programs with direct outreach into schools to include posters, teacher guides with hands-on activities and take home extensions for families."

Today we launched the perfect example of a major program - The Sports Authority Move It Challenge. SA is asking kids to come up with sports inventions (training equipment, backyard games, etc.)

We shipped 10,000 packets of posters, teacher guides, and parent take homes into schools nationwide. And most recently, I've been writing content for the blog which SA is using for their social media efforts.

The top 15 entries get flown to Denver to present to the Sports Authority team. We did this before but those kids just got to go to Framingham. Anyway. The top 5 of those 15 will go BACK to Denver to the winners' ceremony which will be held at a location TBD but I can tell you that a major sporting goods company like SA who is HQ in Denver might possibly have some ins at some interesting fields or parks. So it should be pretty cool for sporty kids who are creative!

So that is a good example. This is what I do for work. And I love it - and I love it even more when I am at home ;)